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Archive of Social Media Blogs by Aliza Sherman

Archive of Social Media Blogs by Aliza Sherman
4 Alternative Social Networks for Marketing Your Business
When it comes to marketing for your company, social media is the way to go. When deciding which sites and apps to use, there are a couple things you should keep in mind.... more
5 Tips for Boosting Your YouTube Marketing
The best way to get more traffic to your YouTube channel is to post good videos and more of them.... more
Social Media Metrics That Matter
Using social media to market your company is a very wise decision. However, it can be very time consuming so knowing what is worth your time and money is very important.... more
8 Ways to Improve Your Customer Service on Twitter
In order to win at customer service using Twitter, you need to decide in advance how you wll monitor and respond to comments, questions and complaints.... more
3 Ways to Archive Social Media Content
Archiving your social media posts can be beneficial for your company. In order to keep track of all these posts you can use certain platforms that do it for you.... more
5 Ways to Enhance Your Pinterest Marketing
Adding Pinterest to your marketing efforts can really give you a boost. Especially if you're trying to reach a predominantly female audience.... more
Social Media Marketing Through Messaging App Chatbots
The ultimate social media marketing goals are being met more and more every day. One of the newest and ever-expanding marketing tool is chatbots.... more
Optimizing Your Instagram Business Account
Optimize your Instagram Business Account to get the full benefits for your business.... more
The Growing Popularity of "Stories" for Social Media
Tell your 'Story'! The Stories format is transforming digital communications, and your company can reach a captive audience when you publish in a more interactive way.... more
A Basic Guide to Facebook Social Ads
Advertising on Facebook is an ongoing process. Making sure to keep up with the newest marketing trends and staying on top of your content are just some of the ways to keep your name out there.... more
Influencer Marketing in Social Media
Have someone else sell for you. Influencer marketing can be very useful in selling your brand or merchandise.... more
Leveraging LinkedIn Groups for Your Business
Using LinkedIn for your business is a smart choice. Learning the best ways to utilize this platform and using LinkedIn Group is only going to make you more successful.... more
Audio Podcasts For Social Media Marketing
Audio podcasts are a good way to provide information, build an audience, showcase your brand, and educate your customers and prospects... more
5 Ways to Improve How You Use YouTube
YouTube is a great place to market your business. Learning the best ways to improve your usage on YouTube is important for your company.... more
Spring Cleaning Your Social Media
Spruce it up. Here are several ways you can do a little spring-cleaning to keep your social media presences fresh.... more
Building Your Twitter Audience
Learn some tricks to help you connect with the right Twitter audience.... more
Apps for Better Social Media Visuals
Catching potential consumer attention, you need to have eye-catching visuals. In order to do so, you need to know what you can do on each app and how to do it correctly.... more
Marketing Your Business on Yelp
Using location-based websites and apps will strengthen your social media marketing. An app like Yelp, can become extremely beneficial to your business.... more
Managing Social Media Marketing from Your Mobile Device
Marketing through social media is highly effective. Learning how to manage it from your mobile device makes it much more useful.... more
Rethinking Your Social Media Strategy
A huge market strategy is social media. Every so often, checking your accounts and updating them can be very beneficial.... more
Optimizing Your Company's Pinterest Page
Turn Pinterest into a powerful, visual marketing tool. Optimize your Pinterest page to get the most traffic to your site.... more
Revisiting Instagram and Snapchat
Social media is a great marketing strategy. Learning which ones are the most popular and which ones will bring in the most business would be beneficial to any business owner.... more
Facebook Advertising Options Revisited
Knowing more about your audience can help you craft more effective ad campaigns on Facebook.... more
10 Things to Avoid in Social Media Marketing
Utilize your social media marketing wisely. Avoid some of the major mistakes when connecting with your customers.... more
Better Networking With LinkedIn
LinkedIn is one of the best places to connect with other professionals. Use it correctly and you can greatly broaden your network.... more
5 YouTube Features You Should Try
Take advantage of the latest YouTube features. Make the most of your video by using all the features available to you.... more
Covering Events Live in Social Media
Going live on your social media is a great marketing strategy. Cover events you are hosting by using multiple platforms and hashtags to promote the live footage.... more
3 Ways to Tell Stories on Twitter
Twitter is a great marketing tool but can be tricky to use and a slow process to gain followers.... more
Social Media Marketing with Hashtags
Social media is a very well-known and great marketing tool. Hashtags are a big part of social media.... more
3 Ways to Be More Strategic with Instagram
Instagram can be a very useful marketing tool for your business. Learning some strategic ways to use your Instagram account can be extremely useful.... more
5 Tips for Streaming Live Video in Social Media
You do not need to be a pro at live streaming video. Some amount of preparation can definitely improve the quality of what you broadcast.... more
4 Apps for Managing Your Pinterest Account
Pinterest can be an amazing marketing tool. Learning how to correctly manage your Pinterest account is key.... more
Marketing Your Business in Messaging Apps
As technology evolves rapidly, so does the way we communicate. Staying up to date on new ways of communication is key for your business.... more
4 Ways to Improve Your LinkedIn Company Page
Here are four concrete ways to improve the effectiveness of your LinkedIn Company Page.... more
The Dos and Don'ts of Scheduling Social Media
Social media can be very beneficial when it comes to marketing. Learning to juggle all of those at once can be very helpful.... more
4 Ways to Use "Stories" on Snapchat, Instagram, and Facebook
Stories are now a popular way to share information to your social media followers since made available on three major mobile messaging apps.... more
Making Better Graphics for Social Media
Social Media Marketing is highly visual. When creating your visuals, make sure the sizes all work well with each graphic.... more
5 YouTube Playlists You Should Create
YouTube is a very useful business-marketing tool. Making different Playlists on your channel can bring you more followers and views.... more
7 Steps To A Social Media Marketing Plan
Find which social media networks are best suited for your business and optimize your exposure.... more
6 Ways to Improve How You Are Using Twitter
Twitter is a very useful tool for communicating to a wide audience. Learning to improve your use on Twitter can be very helpful.... more
Leveraging Special Events and Holidays in Your Social Media Marketing
When using social media to market your business, consider incorporating holidays or special events into your marketing if it is appropriate.... more
Showdown: Snapchat versus Instagram Stories
Snapchat or Instagram or both are good to promote your company. Even though there are some differences between the two, both are good marketing strategies.... more
4 Digital Marketing Trends for Your Business
Examine many different marketing trends that could potentially be useful for your business.... more
5 Smart Ways to Use Pinterest for Business
Pinterest is a great tool to help your business. By linking your website, repining posts related to your business, and strategically naming your own boards are all steps in the right direction.... more
8 Steps to Your Social Media Audit
A social media audit can help you get a clearer picture of your marketing efforts and strategies. Look at what you need to update as well as what you should completely change in order to try to improve.... more
Enhanced Facebook Posts
Produce quality content that is useful and interesting to your Facebook audience. Also invest in boosting your key Facebook posts to attract a wider audience or a more highly targeted one.... more
Picking the Right Social Networks
Through social media marketing, you have the opportunity to provide customer service and build relationships. Picking the right networks can make your efforts more effective rather than building a presence everywhere.... more
Getting More Out of LinkedIn For Your Business
Take advantage of the resources offered through LinkedIn to promote your business or your personal profile.... more
Snapchat Really Wants Your Business
Snapchat continues to look for new ways to turn their popular app into a lucrative business.... more
Making Videos on Your Smartphone
Video captures people’s attention better than text only images and are more engaging than photographs and illustrations.... more
Steps for Better Customer Service Through Social Media
Here are some basic steps toward setting up and running a smooth social media customer service operation.... more
Getting the Most Out of Twitter
Understanding what features Twitter offers can help you better leverage this fast-moving communications platform. Understanding how the Tweet has evolved over the years can help you get more out of those 140 characters.... more
Working with a Social Media Team
Social Media Marketing is an important part of business and marketing communications as well as customer service. Working with a team can help distribute the work and relieve the burden of constantly being online to keep things running smoothly. With the right tools, a clear strategy and well-prepar... more
Location-Based Marketing With Mobile Apps
Business owners need to revisit their mobile location-based marketing efforts to capture avid apps users who can also become customers. Whenever you build promotions and marketing around mobile apps and games, first look for any business-oriented features that you can leverage for your business and ... more
Branding Your Social Networks
Chances are you are no longer just marketing online through your website only but are using social media to enhance your communications and sales efforts. Be sure to take all the specifics into account when choosing your branding images. Size and layout play a big role in your...... more
Getting More Visual With Pinterest and Instagram
While content is important, visuals are the key to getting people’s attention in over-crowded social media news feeds. That's why Pinterest and Instagram are more popular than ever in your marketing efforts.... more
Selling Products and Services in Social Media
Companies with products or services to sell are flocking to social media to market them. Provide your customers with compelling reasons to share information about your products or services with others such as good quality and great customer service.... more
Digging into Facebook and Instagram Advertising
Advertising on Facebook and Instagram can really boost your business. With so much exposure and so many different options, you are sure to reach a larger audience.... more
New Features and Changes on Top Social Networks
Social media is constantly changing, and keeping up with the changes can be time consuming. Keep yourself updated with the latest changes to get the most out of them.... more
Best ways to benefit from LinkedIn
As the largest U.S. social network for professionals, LinkedIn continues to be a useful business marketing tool for both individuals and companies. You should utilize the features provided in LinkedIn to enhance your professional profile.... more
Snapchat for Business
Snapchat can also be used to market your business.... more
YouTube Features for Video Marketing
Knowing how to access the various YouTube features they offer can help you better leverage this powerful video platform to market your business.... more
4 Apps for Easy Podcasting
If your looking to get your company's message out to the public via podcasting, check out these easy to use programs and applications such as Spreaker Radio, Opinion, Anchor and more.... more
Revisiting Twitter Advertising and Analytics
Twitter offers several advertising options to get more attention for your tweets.... more
Managing Social Media From Your Smartphone
Take control and manage your business’ social media from the accessibility of your smart phone. Through applications such as Hootsuit, Buffer, Pocket, and Camera+, you can easily enhance and accommodate your social media marketing needs.... more
Using Live Streaming Video for Business Marketing
If your business is not utilizing the power of mobile video to promote new products, live stream events, or provide customer support, you may find yourself falling behind on effective ways to reach your audience. Boost your exposure with these useful tools to bring your business to the...... more
Google My Business for Your Business
If you are looking to connect with your customers and offer a streamlined way for them to connect with you, utilizing Google My Business can be an effective tool. Boost your Google profile with accurate map information, contact numbers, and customer feed back in order to build a...... more
Measuring Your Social Media Marketing
Whenever you market your business, you want to know that your marketing efforts are effective.... more
Rethinking Your Social Media Marketing Strategy
As you welcome in 2016, a great resolution would be to re-examine your entire social media marketing plans and re-focus your efforts. Here is a game plan to follow.... more
The Best Smartphone Apps for Business Owners
This brave new world of smartphones has opened up endless possibilities for the small business owner. Here are some of the most helpful apps you should consider.... more
4 Ways to Master Visual Marketing Online
Visual Marketing is key to attracting attention and conveying your company’s message.... more
8 Ways to Use Pinterest for Business
Learn how Pinterest can help your business... more
Your Social Media Profile Makeover
Optimize your social media profile to have the most effective impact.... more
4 Clever Business Uses for Facebook Groups
Here are some ways you can leverage Facebook Groups for your business.... more
Four Social Media Advertising Options
Here is a brief breakdown of advertising options on some of the top social networks.... more
Five Smart Ways to Enhance Your LinkedIn Profile
Enhance your LinkedIn profile's effectiveness by utilizing the tools available.... more
Getting a Grip on Your Social Media Marketing
Use social media marketing to keep your company name in social media news feeds and on people's minds.... more
Easy Ways to Optimize Your Company's YouTube Channel
Optimize your YouTube Channel to create an audio and visual marketing tool for your company.... more
5 Ways to Produce Quality Online Content
Make sure your social media content is accurate and effective in gaining the attention of existing and potential customers..... more
How To Get the Most Out of Twitter Search
Who has not heard of or used Twitter? But what about Twitter Search? It is Twitter for business purposes. Here is a great overview.... more
Marketing Your Company Using Streaming Video Apps
Live streaming video can help you engage with your audience in a fresh, more immediate way using a tool that is with you where ever you go.... more
Telling your company stories through Instagram
Instagram is a place where photos and videos can convey your story, with or without words.... more
Managing Social Media From Your Smartphone (2015)
With the proper planning and process and the right applications, your smartphone can become a valuable social media management tool.... more
Rethinking Your Business Pinterest Account
If your business already has a Pinterest business account, you are ahead of the game. Now here are ways to take that account to the next level.... more
Measuring the Effectiveness of Social Media Marketing
Why should you be measuring your online marketing and how is the best way to accomplish this? We have got the answers for you.... more
Using Facebook Ads to Promote Your Business
There is a new Facebook twist you need to consider using, the Facebook ad. Here is why.... more
Managing Online Communities in Your Social Networks
Online communities are nothing new, but with new technologies the onus is more than ever on you to properly manage your social media community. We have some ideas to help.... more
Boosting the Value of LinkedIn for Business
Many professionals have a LinkedIn Profile. But, did you know there are ways to expand LinkedIn to really benefit your company? Here is how to do it.... more
The Role of a Social Media Manager
Successful 21st Century marketing needs to include a strong Social Media presence. That means you need an expert to act as your Social Media Manager.... more
Making Better YouTube Videos
The world is turning to computers and mobile devices more and more. Here are some ideas on how to produce an in-house video for your company for less.... more
How To Build a Social Media Editorial Calendar Column
If you are overwhelmed at the thought of building your company's social media calendar, do not be. Here are some great ideas to help.... more
Tips to Build Your Brand with Twitter
Twitter can be an outstanding tool to brand and grow your company. However, it is not automatic and requires your personal attention. Here is how.... more
Cleaning Up Your Social Media Presences
Never let your social media presences get outdated. Even if you do not use them often, make sure they lead to the places online where people can reach you.... more
Working on Your Tablet or Smartphone
Our portable devices are great and we have some apps to make them even better.... more
A Look at the Newest Social Networks
If you are considering some of the newer social networks, carefully research them to be sure they fit your needs and reach your client base.... more
Driving Traffic with Pinterest
Look to Pinterest if you're looking to leverage a highly visual social network to drive traffic to a website.... more
Social Media Marketing for Events
Seems we all use social media these days, so why not make better use of it yourself when it comes to posting an event you are hosting? Here are some ideas.... more
Using Apps on Your Facebook Page
There are new changes to your Facebook page including new and re-positioned aps. Let’s look at them and how they can help you.... more
5 Ways to Avoid Social Media Marketing Fails
Social media marketing requires that you watch your P's and Q's. Be sure to avoid the Social Media Marketing Fails.... more
3 Ways to Get More Out of LinkedIn
Follow these three steps to market your company/service on LinkedIn to build your business.... more
Leveraging Stock Images for Social Media Marketing
It is time to make your social media marketing pop, and using stock images is now an affordable way to go. We have the info for you.... more
Editing Videos for Social Media Marketing
Regardless of how you create your videos, make sure to leverage them across social networks for greater exposure.... more
Using Photos and Images in Social Media
Use images that best represent your brand and that complement the messages you are posting on your website, blog and social networks.... more
Leveraging New Twitter Features
Twitter’s constantly growing and upgrading. Here’s a look at some of their most recent modifications and how you can use them.... more
Using Audio in Social Media
The world wants more from social media. If you already use it to showcase your company, consider a variety of ways to incorporate audio in your presentations.... more
Marketing with Social Mobile Apps
You are probably familiar with Twitter, Facebook, Linkedin, etc. But, is your business using them and other new apps for social media to the fullest?... more
Social Training - Online Course Tools
Here are some options to best use Social-Powered Training and On-line Training Platforms for your staff, vendors or to sell to your customers.... more
Making Pinterest Great for Your Business
Pinterest is a visual social network and driver of traffic to websites.... more
Managing Multiple Social Networks
You have decided to make a business splash by using multiple social networks. However, there are the elements of time, expertise, and network rules to consider.... more
Crafting Effective Facebook Posts
you need to understand how to get your facebook posts to be most effective in your marketing plans.... more
Linking Together Social Networks
there are ways to cut that time, save some money, and link together some of your social networks. Here is how to do it.... more
Social Media Tools for Teams
Social media can be used to bring your team members together for better communications and collaboration.... more
Using Vine Videos for Your Business
Vine is the new Twitter video tool that has the business world buzzing. You need to carefully research and plan how to best use Vine.... more
Useful Mobile Apps for Businesses
it is time to turn your smart phone into en even more powerful business tool and we have a lost of great business apps for you.... more
Cleaning Up Your Twitter Account
If you are using Twitter as a business tool, you may need to better understand how it works... more
3 Social Media Trends for 2014
Knowing the trend can help you better leverage social media tools and platforms to be more efficient with your online marketing and engagement efforts.... more
Using Location-Based Social Mobile Networks
Having a profile for your business on any of the Location-Based Social Mobile networks extends your company’s brand and services.... more
Access and Showcase Business Expertise
Utilize your website, social media and blogs along with professional and expert communities to increase your exposure.... more
Using Pinterest to Market Your Business
Pinterest is another social media tool available to market your business.... more
New Social Network Changes You Should Know About
Social media is constantly changing, and often times these changes are never clearly explained to its members.... more
Setting Up a Store on Facebook
You need to be active on both your Page and also on Facebook to build momentum and increase exposure of your brand and marketing message.... more
5 Ways to Use QR Codes for Business
QR codes should be part of your overall marketing strategy and not a random tactic.... more
Leveraging LinkedIn Company Pages
Treat your Company Page as a professional presence that could help stimulate business inquiries and increase exposure to prospects.... more
Understanding Social Media Ranking Scores
Klout, Kred and PeerIndex are the three scoring systems that measure your social media ranking.... more
YouTube’s New Channel Design
Customize your YouTube Channel based on the new design to take advantage of all the features that can better help promote your brand.... more
5 Ways to Improve What You are Doing on Twitter
many businesses are just now discovering the power of tweeting. Here are five ways to get more out of Twitter.... more
4 Things About Facebook You Might Not Know
Facebook’s latest changes: how to understand them and make them work for your business... more
The New Power of Hashtags
Hashtags are spreading rapidly and you need to know how your company can benefit from creating its own hashtag.... more
10 Places to Cull Content for Social Media
The key to successful social media content publishing is to involve others or share what others are producing in addition to putting out your own information.... more
Choosing Your Social Networks – Understanding Your Many Choices!
Here are some very large social networks and one up-and-comer that can help you reach your audience in a variety of ways.... more
Choosing Your Social Networks - Part 1
Learn about some of the most popular social networks in the U.S. and why and how you might want to use them.... more
Using Google Plus Hangouts
Learn about Google Hangouts and how it can benefit your business.... more
Optimizing Your YouTube Channel
Here are the key elements of your YouTube channel page and how you can get the most out of them.... more
Understanding Social Media Engagement
By understanding how to use social media the correct way for marketing, you will have a better connection with your customers.... more
Make Your Photos More Social
These days, your photographs are important parts of your social media communications.... more
Quick Video for Your Business Marketing
Learn about some free apps that help you quickly and easily capture and share video clips online for your business marketing.... more
Pinterest Business Pages
Companies and organizations are looking at Pinterest as a new way to showcase their products, information and other aspects of what they do.... more
Google Business Tools
Here is a breakdown of ways you can promote your company - for free - using Google tools.... more
3 Social Media Trends for 2013
Here are some trends that were starting to emerge in 2013 that any business owner is wise to note.... more
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