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Twittering Your Way to Positive Business Results
Twitter has transformed the way we communicate and the way we get information, from business updates to headline news. But is Twitter the right social network for your business? Twitter is based around status update-style messages confined to 140 characters or less. This can present a challenge for properly communicating your marketing messages and carrying on conversations on the network.
Mastering Twitter communications helps you better hone your messages and distill the points you’re trying to make to fewer words in the form of “tweets.” Communicating on Twitter helps you better understand the shorter form of marketing on mobile devices.
Tweets can take a variety of forms, and there is no single right way to tweet. Consider the image you’re trying to project, the audience you’re trying to reach and your business goals as you craft and post messages on Twitter. Follow people on Twitter to get a sense of what others are posting in areas related to your business. People will follow you if you provide relevant content based on their interests.
Here are some practical uses for using Twitter for business:
Use a variety of tweet styles to create an interesting and useful resource on Twitter, but don’t make the mistake of solely posting your marketing messages. Look for ways to start and enter conversations on Twitter in polite and appropriate ways. Be part of the Twitter community rather than contribute to Twitter noise.
Communicating on Twitter may take some getting used to but so did email when we first started using it. Take your time, and don't get discouraged. Twitter isn't the only social network out there, but it is extremely popular and can be effective in better serving your existing customers and reaching new ones.