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Building Your Brand With a Blog
Savvy professionals are blogging to easily publish fresh content on a platform that integrates well with social networks such as Facebook and Twitter. A blog can be a useful tool for building your professional brand, however, to be effective, you need to publish content on a regular basis.
If you have a lot of information to share, blogs are an ideal platform for publishing text, images, and even video. If you already sent out an email newsletter, consider publishing complete articles on a blog and link to them from your newsletter. If you’re a writer, a blog may be a natural fit for you. Even if you don't have the time or inclination to write, you can hire a professional blogger to flesh out your ideas and craft blog posts for your blog.
Here are some ways to build your brand through a blog:
Building your professional brand online with a blog requires clear content and a consistent publishing schedule. Create an editorial calendar where you plan out blog post topics for weeks at a time considering what’s happening with your business and what you’re doing. Your editorial calendar should be flexible to accommodate current events and breaking news. Treat is as a helpful guide to stay on message and to combat the inevitable writers block.
Another way to keep your blog content ideas flowing is to start a tickler file of blog post ideas. In the “old days,” a writer’s tickler file consisted of a physical file folder in a desk drawer filled with clippings from newspapers and magazines. In this digital age, “clip” articles and blog posts from the web using bookmarking tools such as Evernote, Pocket, even Pinterest. Refer to previously saved content to spark new blog post ideas.
You’ll find that blogging can be a great way to build your brand as long as you post regularly, stay focused and relevant, and let your personality shine through.