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Branding Your Twitter Page

Branding Your Twitter Page

You've created your Twitter account, added a profile image and bio, and started looking around to see what others are tweeting. Before you get too active on Twitter, you should complete the overall design of your page. Twitter doesn’t offer a lot of options for customizing the design of your account page, but you should take advantage of the few options they have to brand your page.

The main design feature on your Twitter page is a header image. Choose or design an image that provides a clear impression about your company. Be creative but make sure the header image you use doesn’t clash with your overall company branding. Also, consider how it matches up with your profile image. When designing your Twitter page, keep both header image and profile image in mind to create a more cohesive look.

Deciding what images or text to use for your Twitter header and profile images depends on what impression you’re trying to make, what message you’re trying to convey and what imagery you have at your disposal or can create. Some things you could use include:

  1. Photographs. A professional, properly lit and composed photograph can personalize your page and introduce the person or people behind the tweets. Feature team members, products your company sells, a relevant scene or other representative image. Consider creating a collage of several images to show different aspects of your business.
  2. Company logo. You can use your company logo as your profile image or your header image, but you wouldn’t want to use it for both or that would be overkill. Not all company logos translate well as a header image and some won’t reduce well as a profile image in the Twitter timeline. Using your logo colors could be one way to convey your branding if your logo doesn’t work well in your Twitter account design.
  3. An illustration. Not all header or profile images need to be photographs or logos. Other illustrated graphics can make for a compelling design. 
  4. Words. Some header images include a tagline or other phrase or quote as type directly over a photograph, image or colored background.

To upload a header image, click on Edit Profile then click on the camera icon at the top of your page. The ideal image size for a Twitter header is 1500x500 pixels. Smaller images can appear blurry and images with different dimensions could appear distorted. For your profile, click the camera icon on the profile image square and upload an image at least 400x400 pixels. Always use a square shaped image for your profile so it does not cut off.

You can change your Twitter header or profile image any time such as seasonally or for holidays, special events and promotions. You can use the same or similar header as your Facebook cover image for consistent branding, however, you will need to create the image in the appropriate size.

Other than the two main images you can upload to brand your Twitter page, you can modify the color theme of your page that shows up as font and button colors. To change colors, click Edit Profile and then click the Theme Color button under your account bio and website link. Twitter displays only 10 color choices, but if you click on the plus sign next to the colors, you can enter a hexadecimal number to select a more specific color.

The rest of your Twitter page branding comes from what you tweet. If you retweet what others post, your Twitter stream will not have a uniform look to it or always convey your company’s brand. You can, however, design images that you upload with your own tweets that are branded with your logo, logo colors or other design elements that match your overall look.

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