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What is Twitter?
Twitter is a social mobile network that transformed the way we communicate online. Twitter can be used as global information resource and a source of local, national and international news, particularly breaking news. But how can Twitter be used to market your small business?
For some, Twitter is not intuitive. Initially, Twitter forced a limit of 140 characters of text for each post or “tweet.” Twitter’s rapid-fire communications style and the speed with which posts or “tweets” disappear from someone’s content stream can be confusing or frustrating at first.
Learning to compose a tweet properly can be challenging but a step toward effective mobile marketing where content is limited in length. Since its launch, Twitter has undergone a myriad of changes including accommodating longer posts or “tweets” of 280 characters. Most people who stick with Twitter find it to be a good way to build their brands, to showcase their expertise or product offerings and to link to websites, articles and blog posts.
To get the most out of Twitter, start by following people or companies whose content provides value to you. Whether it is headline news, industry updates, tips and advice, or inspiration, the amount of content that can be read and shared in bite-sized pieces is staggering. Choose trusted accounts to follow. You may want to share other people’s content as part of your own content marketing strategy, and the accounts you follow can help you do that.
The main ways to access Twitter are through the Twitter smartphone app, through the Twitter website or using a social media dashboard tool like Hootsuite or a scheduling tool like Buffer. To get the most out of Twitter:
Here's how to get started with Twitter:
There is no single right way to use Twitter although you probably do not want to start with more than one account for your company. Managing multiple accounts can be time-consuming and usually not necessary unless you have distinctly different use cases such as setting up a personal presence versus a professional one. As with any social networking, carefully consider what you post to your personal account even if it is set to private.
Twitter takes time to cultivate and build a following. You can pay for ads to promote your account to gain more followers and more engagement on individual tweets. Remember that Twitter is not about one-way broadcasting but is about conversations.